Display ads

Hi again. This time I have come with another interesting topic which is display ads. After reading this blog I hope that all of you will have a better understanding about many aspects of the topic.

According to Wikipedia, “Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items”. In digital marketing what we refer to as display ads is not the conventional billboards and posters we see. Mainly online banners are identified as Display ads in digital marketing. Generally this refers to image and video based ads which appear on your pages. Simply Display ads are the digital mode of advertising in the World Wide Web.

After creating an ad the advertiser does a placement targeting where he decides in which spaces he is going to display his ad. It can either be a whole website or a specific ad unit. To display this ad the advertiser doesn’t have to spend a penny. He will only have to pay when a visitor sees the ad and click on it. And that is also the measurement of ad reach because those clicks are counted as views of the ad.

There are many types of display ads which are categorized based on the medium it reaches the target. As the names imply, Google search ads and Bing ads are the ads appear on search engines where Facebook ads and Twitter ads are the ads appear on social media networks. And also there are YouTube ads, Gmail ads. Email ads, In-game ads as well.

Below listed are some examples for display ads.

•  Half Page (Tower) Ad

  

  Different types and sizes of online display ads

• Medium Rectangle Ad
• Roadblock Ad
• Home Page Takeover
• Sliding Billboard Ad
• Floating Ad
• Multimedia Pre-roll Ad
• Mobile Ad
• Email Ad
• Page Curl
• Tablet Slider Ad
• Tablet In-Story Ad

The above mentioned categories are created depending on the size of the ad, type of the file, types of animations displayed etc.

Marketers and advertisers have to remember that in advertising not only seeing the ad but also getting the correct message and ability of recalling is equally important.

In the future you all will experience totally different display advertising from today mainly because with the competition and information seeking customers, advertisers have to make their ads more creative, interactive, and attractive as well as informative which will drastically change the beliefs of the advertiser and the customer as well.. And most importantly, ads will convert to be seek out by the interested parties voluntarily rather than interrupting the customers by the advertisers.

Now Google has introduces new features to its users to review ads by options such as the new “show reviewed ads “checkbox in their review center as well as by adding the new “ad size “widget which allows the users to review the ads by their size.

There are many advantages for an advertiser for using Display ads on the digital mediums rather than in conventional media.

• It will help the advertisers to promote the company or the product directly to the target market by specifically reaching those customers.
• Since everything is going digital and everyone is becoming more and more comfortable using digital media, it can be identified as the best way to attract visitors to the web site.
• Comparatively it is lower cost since it can reach a large audience at once without having to incur additional physical costs.
• The ad creating sites and programs allow the advertiser to maintain very flexible budget since it provides options for setting daily budgets, monthly budgets etc.

If we talk about the trends in Digital display ads is that all the advertisers are moving from traditional banner ads to mobile ads because in the vicinity of digital technology, mobiles are becoming more powerful.